Who's Cool

IXM had a concept they wanted to explore. An experiment in the tradition of a lean startup. Zurka implemented their vision in the form of a responsive website that connected with the Facebook API. Google Analytics was used to track the use of the site. It was a quick and cost-effective way to gather data about a new idea.

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Keeping it Lean

In the startup community there's been realization that a startup isn't a small version of a large company. As Steve Blank, entrepreneur, author, VC and Stanford Professor notes "A startup is temporary organization designed to search for a repeatable and scalable business model." While we're not a startup, the tools and approach as outlined in "Four Steps to the Epiphany" and "Lean Startup" resonate with us. They influence all of our work and in some cases, like the Who's Cool project they are the underpinning of the effort.

Responsive Design

The expectation was that Who's Cool would be used on mobile devices but the real goal of the project was to access the market for the idea. Building an iPhone and an Android version of the concept would have taken time and money. Instead we created a website that intelligently adapted to the mobile devices (often called responsive design). This gave users an experience that closely resembled a native application without for installation or approval by Apple. The goal was to test an idea as efficiently as possible and that's exactly what we did.

>45.5 Hours

A brand new social media concept was built,
deployed and tested with just over forty hours of work.

  • Apache
  • CSS
  • Google Analytics
  • HTML
  • Javascript
  • jQuery
  • Linux
  • MySQL
  • PHP

Next Steps

As IXM weighs the knowledge accumulated through the Who's Cool, Zurka is here to support their next steps. They may choose to iterate on the original concept testing ideas that sprung forth from the experiment. They may choose to bring it in house, drop it or grow it exponentially. Whatever that choice, Zurka is ready to support them and flexible enough to adapt to their needs.